PCB Partners advises Reply on the acquisition of Graymatter and Forcology.

October 28, 2021

Reply S.p.A. has acquired 100% of the share capital in Comwrap GmbH, a European leader in professional services for cloud native digital platforms based on Adobe Experience Cloud and Ibexa DXP. With deep expertise in digital experience, Comwrap’s c. 85 employees will become part of Reply’s network of technology platform.

PCB started the mandate in March and completed the transaction in October. Commenting on the transaction, Riccardo Lodigiani, Head of M&A Reply said:

“Our partnership with PCB continues with them finding us high quality off-market, under-the-radar assets in the Technology Consulting and Digital Services ecosystems. Delivering to the brief quickly and sensitively, the differentiated PCB approach and deep industry experience was the key factor in closing out the deal, and we look forward to continuing this important partnership to help Reply’s inorganic expansion in the year ahead.”

About Reply

Reply specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors. www.reply.com

About Comwrap

Comwrap specialises in launching cloud-native digital experience and e-commerce platforms based on Adobe Experience Cloud as well as Ibexa DXP. Comwrap Reply differentiates itself from Internet agencies and IT consultancies through a “cloud-native strategy”. Standards-based integration in the cloud leads to short project lead times and lower overall project costs. Comwrap Reply’s services include consulting, experience design, and system integration. www.comwrap.com