Privacy Policy

Privacy Policy for PCB Partners Advisory Limited
Last Updated: January 26, 2026

1. Introduction
Welcome to the website of PCB Advisory Limited (“we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect and use information when you visit our website.

2. Information We Collect
Because this site uses Google Analytics 4 (GA4), we collect certain “Usage Data” automatically. This does not typically include your name or contact details unless you voluntarily provide them to us through other means.

Device Information: Browser type, device type, and operating system.

Location Data: Approximate location (e.g., city/region) derived from your IP address. (Note: GA4 anonymises IP addresses by default).

Interaction Data: Pages you visit, time spent on the site, and the website that referred you to us.

3. How We Use Your Information
We use the data from GA4 solely to:

  • Analyse website traffic and user behavior.
  • Improve our website content and user experience.
  • Monitor the technical performance of our site.

4. Cookies and Tracking Technologies
We use “cookies” to collect this information. Cookies are small text files stored on your device.

Analytics Cookies: These allow us to recognise and count the number of visitors.

Consent: We only fire GA4 tracking cookies if you provide explicit consent via our cookie banner. You can change your preferences at any time.

5. Third-Party Data Sharing
We share your usage data with Google as our service provider for analytics. Google may process this data in the United States. We ensure that such transfers comply with UK and EU data protection standards (e.g., via Standard Contractual Clauses).

6. Data Retention
We retain GA4 data for a period of 14 months (or your specific GA4 setting), after which it is automatically deleted from Google’s servers.

7. Your Rights
Under the UK GDPR, you have the right to:

  • Access the data we hold about you.
  • Request the deletion of your data.
  • Object to our processing of your data.
  • Withdraw your consent to cookies.

To exercise these rights, please contact us using the details below.

8. Contact Us
If you have any questions about this policy, please contact us:

Entity: PCB Partners Advisory Limited

Address: 115 Baker St, London W1U 6RT

Email: team@pcbpartners.co.uk